
Social Media Puts Young Girls Under Pressure: What Parents Can Do
Picture this: Your daughter is 11 years old and has a skincare routine with 6 products. Including retinol serum and exfoliating acid. Products actually developed for adults over 30. Sounds absurd? It's becoming normal. This phenomenon even has a name: "Sephora Kids". Kids between 7 and 12 pick up multi-step skincare routines on TikTok and then storm drugstores and beauty shops. In 2023 alone, Generation Alpha spent 4.7 billion dollars on skincare and makeup (more than any other age group). To understand how it got to this point, we need to talk about something fundamental.



























